About Envy

Live Your Hair to the Fullest.™

Feeling in control breeds confidence. And ENVY believes no woman should ever have to lose that confidence due to scalp sensitivity or thinning hair. Launched in response to a friend’s hair loss, the brand is designed to be more wearable, more affordable, and to appeal to women of every age and ethnicity—with industry-changing innovations that deliver maximum comfort while making ENVY wigs indecipherable from consumers’ own natural hair.

Offering comprehensive education and custom merchandising, ENVY stands by its retail partners as passionately as its products. And with the constant introduction of NEW, on-trend styles, it is committed to helping them make the most of today’s growing wig craze.

Answering a real need with, “Good product at good prices,” Designer and CEO, Alan Eaton is good people. And as he celebrates his 10th year in business, ENVY’s innovations continue to make “good hair” great. Ensuring EVERY woman can experience the emotional and aesthetic benefits of wig-wearing.
Live Your Hair to the Fullest

Meet Designer and CEO, Alan Eaton

When he started his career over 20 years ago, Alan recognized the role hair plays in how women define themselves—and he’s been redefining the wig industry ever since.

Launching ENVY when a dear friend began to suffer hair loss, Alan’s commitment to consumer needs has led to numerous innovations—from his Mono Top Collection’s breathable cap, which gives the look of a natural scalp while being soft-as-a-breeze on sensitive scalps; to ENVY’s Capless Construction, which allows even the most close-fitting, contoured styles to lie naturally.

Together with his team of artisans, Alan takes great care to ensure that every strand, every cap, every style is more comfortable AND more life-like—helping to erase past stigmas associated with wearing a wig.

“I see how good an ENVY wig can feel to both the outer scalp and the inner soul,” says Alan, whose pledge to help empower ALL women has turned “good hair” into “good work.” And the most satisfying work of his career.
Allen Eaton
Words of Wigdom
The secret to a perfectly natural look is a slightly imperfect part, says Designer and CEO, Alan Eaton. “Gently reposition strands along the part line or snip a few wispy pieces using manicure scissors—AND some restraint—for a slightly messy part that looks all your own.”
“Throughout my 20-year career, women’s comfort has always been at the top of my mind,” says Designer and CEO, Alan Eaton, whose Stretch Cap Technology hugs the perimeter while eliminating pressure points for maximum comfort.”
For first-time wig wearers, “The trick is to stay close to the color of your eyebrows,” notes Designer and CEO, Alan Eaton. If not, “then consider dyeing your eyebrows to match your chosen wig color.”
“Few people know that wigs can be styled just like natural hair—and that most hairstylists are happy to give your wig a custom cut,” says Designer and CEO, Alan Eaton. “Trimming bangs and shaping to your exact specifications can help make your wig indecipherable from your own natural hair.”
“The “Grey Hair, Don’t Care” trend—which saw women embracing their grey—is stronger than ever. And not just with the over-50 crowd. “Silver is chic, edgy and looks great on almost anyone,” says Designer and CEO, Alan Eaton, who offers nearly every EnvyHair™ and synthetic style in 3 multi-dimensional grey shades.”
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