E Report / Apr 1st, 2023
100EnvyHair Consumer Campaign

OWN IT!: ENVY Invites Wig-wearers to Discover a New Level of Creativity.

Our new social campaign invites followers to “Show us How you Make EnvyHair 100% YOU!”—proof of how much we love to hear from wig-wearers. But it’s also a testament to how much the world of wigs has changed. No longer simply a solution to thinning hair, wigs are now style statements and a means of self-expressions—offering parting flexibility, trimming how-tos, and the ability to custom color and heat-style a variety of styles.

Show Your True Color

Fans of 100% Human Hair wigs know they’re an investment. What you may not know is that you can have a brand “new” one for the price of some store-bought semi-permanent hair color. While lightening (or bleaching) a darker-colored wig is best left to the professionals, most amateurs can dye a blonde wig darker. That said, first-timers might want to start with a temporary hair dye. (And always do a test strand first.)

While the process is similar to dying the hair on your head, the roots need special attention, notes Designer & CEO, Alan Eaton, who recommends lightly stroking upward with an angled brush to get closer to the roots without dying your wig’s lace.

A Custom Cut

Many of today’s wigs allow for trimming while keeping the integrity of their style. A casual asymmetrical style, ENVY’s new BILLIE features an extended nape that’s perfect for women with longer necks but purposely designed to be trimmed as desired. While AMBER’s chic, contemporary cut features razored bangs whose varied edges can easily be clipped for a custom cut.

When trimming bangs, it’s best to start off with a longer length to avoid error—snipping edges with scissors at 45° angles. For side swept bangs, snip bangs progressively longer as you move outward. (Either way, going to a licensed professional to alter your wig is always recommended.)

Your Personal Part

In addition to making the style your own, altering your part from time to time (as you would your bio hair) makes it appear more natural. And with their hand-tied strands mimicking your hair’s own growth and movement, many of ENVY’s Mono Top styles allow for parting flexibility. To the left, right or straight down the middle—you can part BRITTANEY’s tousled curls, our new LISA’s lush lob, or SOPHIA’s stylish blunt cut any way you choose. Or add instant volume to any flexible style with one of the year’s biggest trends—the deep side part!

For a perfectly natural, custom look, try a slightly imperfect part, says Designer and CEO, Alan Eaton. “Gently snip a few wispy pieces using manicure scissors—AND some restraint—for a slightly messy part that looks all your own”

Heat Things Up

Think “heat styling” and it’s your blow-dryer or curling iron that comes to mind. But your hand-held steamer? That was the secret to transforming LYNSEY’s lush out-of-the-box layers (left) into the bouncy bob at right. We simply wrapped the hair in large perm rods, then applied steam evenly to the entire set. (And unlike blow-drying, which simply locks in the style, wet steam can be used to restyle your wig.)

Able to withstand temperatures up to 285°F (140°C), LYNSEY’s EnvyHair™ blend of 30% Human Hair & 70% heat-friendly Synthetic can be curled, straightened, blow-dried or hot-rollered. Think of the possibilities when you think of it like your own natural hair.


Looking for some styling inspiration? Watch our 1 STYLE/3 LOOKS video series for simple, how-to steps to transform twelve heat-friendly EnvyHair™ styles.



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Words of Wigdom
The secret to a perfectly natural look is a slightly imperfect part, says Designer and CEO, Alan Eaton. “Gently reposition strands along the part line or snip a few wispy pieces using manicure scissors—AND some restraint—for a slightly messy part that looks all your own.”

Words of Wigdom™
“Throughout my 20-year career, women’s comfort has always been at the top of my mind,” says Designer and CEO, Alan Eaton, whose Stretch Cap Technology hugs the perimeter while eliminating pressure points for maximum comfort.”

Words of Wigdom™
For first-time wig wearers, “The trick is to stay close to the color of your eyebrows,” notes Designer and CEO, Alan Eaton. If not, “then consider dyeing your eyebrows to match your chosen wig color.”

Words of Wigdom™
“Few people know that wigs can be styled just like natural hair—and that most hairstylists are happy to give your wig a custom cut,” says Designer and CEO, Alan Eaton. “Trimming bangs and shaping to your exact specifications can help make your wig indecipherable from your own natural hair.”

Words of Wigdom™
“The “Grey Hair, Don’t Care” trend—which saw women embracing their grey—is stronger than ever. And not just with the over-50 crowd. “Silver is chic, edgy and looks great on almost anyone,” says Designer and CEO, Alan Eaton, who offers nearly every EnvyHair™ and synthetic style in 3 multi-dimensional grey shades.”

Words of Wigdom™