E Report / Jun 20th, 2022
six models in ENVY wigs look confidently at camera with rainbow Pride flag overlaid across image

“Go Wig or Go Home” This Pride Month.

June is Pride Month. And after a few uncertain years of lockdown, this month’s celebrations are sure to be louder and prouder than ever before. No, ENVY won’t be selling rainbow-colored wigs! But as a diverse company with deep ties to the LGBTQ+ community, the notions of “empowerment” and “confidence” that are at the heart of the brand take on even greater meaning this month.

“No one should be denied self-confidence,” says Designer & CEO, Alan Eaton. “It’s what the brand is built on.” And there are numerous features that let you make each wig your own—including Lace Front technology that creates the most natural look hairline available, flexible Ear Tabs for a secure, custom fit, and ENVY’s exclusive EnvyHair blend (which offers the same stylability as natural hair).

Model in ENVY Wig Veronica

With the stigma attached to wigs all but gone, ENVY’s tagline Live your Hair to the Fullest™ is a call-to-action for wig-wearers to embrace life, stand tall, and be their best selves. In the 50+ years since the Stonewall Riots (which June’s festivities commemorate) we’ve seen the stigma surrounding LGBTQ+ people fade, as well. (Funny that “Go Wig or Go Home” is one of this Pride’s hottest T-shirts.)

Now as then, allyship remains the simplest way to support the community, and its many forms include:

  • Educating yourself
  • Not stereotyping
  • Being inclusive
  • Speaking up
  • Supporting LGBTQ+ businesses
  • Attending community events
  • Offering to inform other friends and family
  • Being vocal about your allyship
  • Not questioning their identity
  • Not invalidating their experiences
  • Not asking intrusive questions

Research shows that we’re “relational beings” who thrive on the affirmation we get from one another. Making a difference in the life of someone who feels marginalized starts with just “showing up.”

“You look ridiculous if you dance. You look ridiculous if you don’t dance. So, you might as well dance,” Gertrude Stein once said. With music at the heart of any Pride event, we’re sure to see a lot of dancing. “It’s about freedom and self-expression,” Alan says. “And when friends and family join in the celebration, it’s hugely affirming to those in the community.”

Not sure where to begin? Click here to find parades, festivals, and events in your area.

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Words of Wigdom
The secret to a perfectly natural look is a slightly imperfect part, says Designer and CEO, Alan Eaton. “Gently reposition strands along the part line or snip a few wispy pieces using manicure scissors—AND some restraint—for a slightly messy part that looks all your own.”
“Throughout my 20-year career, women’s comfort has always been at the top of my mind,” says Designer and CEO, Alan Eaton, whose Stretch Cap Technology hugs the perimeter while eliminating pressure points for maximum comfort.”
For first-time wig wearers, “The trick is to stay close to the color of your eyebrows,” notes Designer and CEO, Alan Eaton. If not, “then consider dyeing your eyebrows to match your chosen wig color.”
“Few people know that wigs can be styled just like natural hair—and that most hairstylists are happy to give your wig a custom cut,” says Designer and CEO, Alan Eaton. “Trimming bangs and shaping to your exact specifications can help make your wig indecipherable from your own natural hair.”
“The “Grey Hair, Don’t Care” trend—which saw women embracing their grey—is stronger than ever. And not just with the over-50 crowd. “Silver is chic, edgy and looks great on almost anyone,” says Designer and CEO, Alan Eaton, who offers nearly every EnvyHair™ and synthetic style in 3 multi-dimensional grey shades.”

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