E Report / Feb 1st, 2023
close up flat ironing hair

It’s All About Stylability!

While ENVY started with a good friend’s personal hair loss journey, today, “Wigs are as much a means of self-expression as they are an answer to thinning hair,” notes Designer and CEO, Alan Eaton.

The trend of wigs-as-style-statements is introducing a whole new audience to the creative aspects of wig-wearing. And ENVY is helping women make the most of them.

Long On Versatility

Every woman knows growing out long luxurious locks isn’t easy. Thanks to today’s totally authentic-looking wigs, you don’t have to. And with more inches, ENVY’s  32 longer styles mean more options.

The sexy Half-Down is as simple as pulling half your hair up into a ponytail or bun. Or try raking the sides of your hairline back into two braids and pinning them in place in the center. JOY is a perfect half-up/half-down choice, with face-framing layers that offer the kind of texture and movement that show off any face shape beautifully. For an easy day-to-night look, try a Messy Side Braid—the key word being “messy.” With its wave pattern and tons of movement, ENVY’s ALANA gives off just the right relaxed vibe (especially when you leave several front strands loose. For high drama, try The High Ponytail. The invisible hairline of VERONICA’s Lace Front construction is perfect for this and other off-the-face styles—it never gives your secret away.

“I am getting married in a couple of months and wanted something that I could pull back and have train down my back… BRIANNA is perfect!”

—BK, Verified Buyer

Blow-dry it. Curl it. OWN it!

Getting users to think of the product like their own hair is where the creativity really happens, says Eaton. And the exclusive heat- friendly blend, EnvyHair™, does just that.  The mix of 30% human hair/70% synthetic hair looks, feels, moves and styles just like human hair—but costs about 1/3 less—and was created to make its high-end look and feel more accessible.

All we needed to transform KYLIE‘s out-of-the-box shag (top) into this flirty, flip style (bottom) was a smoothing iron—working in 1⁄2” – 1” sections and flipping up the ends throughout the bottom half. The secret to styling EnvyHair™ is to have hair properly placed before drying/cooling, because the fiber’s shape memory locks in as it cools.

Feel the Love.

“I bet I own more wigs than any drag queen” says actress Melissa McCarthy— “I love me a wig.” And today’s advanced stylability gives her more reasons to. With the introduction of 3 NEW EnvyHair™ styles this spring (and easy, how-to videos showing two ways to style them), wig-wearers may never think of wigs the same again. And that’s something WE love.

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Words of Wigdom
The secret to a perfectly natural look is a slightly imperfect part, says Designer and CEO, Alan Eaton. “Gently reposition strands along the part line or snip a few wispy pieces using manicure scissors—AND some restraint—for a slightly messy part that looks all your own.”

Words of Wigdom™
“Throughout my 20-year career, women’s comfort has always been at the top of my mind,” says Designer and CEO, Alan Eaton, whose Stretch Cap Technology hugs the perimeter while eliminating pressure points for maximum comfort.”

Words of Wigdom™
For first-time wig wearers, “The trick is to stay close to the color of your eyebrows,” notes Designer and CEO, Alan Eaton. If not, “then consider dyeing your eyebrows to match your chosen wig color.”

Words of Wigdom™
“Few people know that wigs can be styled just like natural hair—and that most hairstylists are happy to give your wig a custom cut,” says Designer and CEO, Alan Eaton. “Trimming bangs and shaping to your exact specifications can help make your wig indecipherable from your own natural hair.”

Words of Wigdom™
“The “Grey Hair, Don’t Care” trend—which saw women embracing their grey—is stronger than ever. And not just with the over-50 crowd. “Silver is chic, edgy and looks great on almost anyone,” says Designer and CEO, Alan Eaton, who offers nearly every EnvyHair™ and synthetic style in 3 multi-dimensional grey shades.”

Words of Wigdom™