E Report / Jun 5th, 2024

Summer’s 5 Hottest Hair Trends

It’s the season of weddings, beach weekend getaways, and outdoor festivals — making warm-weather hair a style accessory. “Today, wigs are as much a means of self-expression as they are an answer to thinning hair,” says Designer & CEO Alan Eaton. And wigs make it easy to rock just the right look for every place the summer takes you.

1. BRING OUT THE BANGS

The macro-bang trend that started during Paris Fashion Week has only gotten bigger. Long, eyelash-skimming fringe gives styles like JOY and AMY an extra layer of style and versatility. And thanks to the parting flexibility of our new GIA MONO, you can wear the bangs blunt and long, center-parted like curtain bangs, or pinned into the rest of your hair.

To perfectly trim a wig’s bangs just like you would your natural hair, read our How to Cut Your Wig’s Bangs post.

2. BEACH WAVES ARE A TIMELESS SUMMER STYLE

“Luckily, wig-wearers can achieve the look in minutes, without going anywhere near the beach,” says Eaton, whose exclusive heat-friendly EnvyHair™️ blend makes curling your way to this must-have look super easy—as illustrated below with ENVY’s lush lob, LISA.

Step by step images of how to pin back wig and add beach curls with iron

Watch LISA’s 1 STYLE/3 LOOKS video tutorial

3. THE OLD MONEY BOB

From Zendaya during her Challengers press tour to Emma Stone and Hailey Bieber on the red carpet,  this longer, bouncier ode to preppy, private school chic is all about fullness and a sleek, straight polish.

For synthetic bobs, apply a small amount of ENVY BEAUTY BALM Sculpting Cream at the roots to add old money volume. With heat-friendly EnvyHair™️ styles like LYNSEY, use a blow-dryer to lift the roots and a brush to create a straight, glossy finish. Then set with hairspray to keep your moneyed look going all day.

4. GO ICY BLONDE

While many go lighter in the summer months, the best new blonde is bright and icy, like ENVY’s Platinum Shadow (a rooted pale platinum) and Golden Sandstone (a rooted cool medium blonde).

5. FLIP IT

Some have credited Sofia Coppola’s film, Priscilla (as in “Presley”) for putting the hair flip back in the spotlight. And exclusive EnvyHair™️ blend of 30% Human Hair/70% Heat-Friendly synthetic fiber invites fans of ZOEY or GRACE to get the retro glam look in minutes. Curling hair up at the ends (with iron  set to 285°F/140° C) adds bounce for an extra feminine and flirty feel.

 

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Words of Wigdom
The secret to a perfectly natural look is a slightly imperfect part, says Designer and CEO, Alan Eaton. “Gently reposition strands along the part line or snip a few wispy pieces using manicure scissors—AND some restraint—for a slightly messy part that looks all your own.”

Words of Wigdom™
“Throughout my 20-year career, women’s comfort has always been at the top of my mind,” says Designer and CEO, Alan Eaton, whose Stretch Cap Technology hugs the perimeter while eliminating pressure points for maximum comfort.”


Words of Wigdom™
For first-time wig wearers, “The trick is to stay close to the color of your eyebrows,” notes Designer and CEO, Alan Eaton. If not, “then consider dyeing your eyebrows to match your chosen wig color.”

Words of Wigdom™
“Few people know that wigs can be styled just like natural hair—and that most hairstylists are happy to give your wig a custom cut,” says Designer and CEO, Alan Eaton. “Trimming bangs and shaping to your exact specifications can help make your wig indecipherable from your own natural hair.”

Words of Wigdom™
“The “Grey Hair, Don’t Care” trend—which saw women embracing their grey—is stronger than ever. And not just with the over-50 crowd. “Silver is chic, edgy and looks great on almost anyone,” says Designer and CEO, Alan Eaton, who offers nearly every EnvyHair™ and synthetic style in 3 multi-dimensional grey shades.”

Words of Wigdom™

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