E Report / May 15th, 2019
Close up of grey braided hair; text reads “Grey is golden”

Go Bold…Go Grey

Raise your hand if you’re a Game of Thrones fan. US TOO! It’s the TV show that’s swept the nation, and…is it just us, or are we seeing a rise in Daenerys Targaryen’s white locks roaming around town? Whether Mother of Dragons-inspired or not, grey and white hair is IN, and we are loving it.

What we find most appealing about the grey trend is that it’s for absolutely everyone. Grey has made its way into the hearts of women of all ages—from teens to middle age and beyond. We’re seeing supermodels rocking the look on and off the runway, and celebrities from Kelly Osbourne to Jamie Lee Curtis to Dame Judi Dench are embracing and enhancing their silver strands.

The problem is, achieving that beautiful white or silver color with your natural hair is no mean feat. Harsh bleaches and chemicals are used to strip away the color—even more difficult if you have naturally dark hair—which can damage and weaken your hair. And sitting for so long in the stylist’s chair (we absolutely do NOT recommend trying to go grey on your own) with sting-y bleach soaking into your scalp is not the most comfortable experience. Even if you’re going grey naturally, how long will it take to achieve that nice, even silver color everyone’s rocking so effortlessly?

Wigs, as always, to the rescue! Whether you’re suffering from hair loss or just want to try grey without the commitment, wigs are the perfect solution for donning those silver hues safely and easily. You can’t go wrong choosing a short style, like a pixie, as they almost always look smashing in grey. But for a real statement opt for a bob…or even longer.

Looking for those Daenerys Stormborn locks? Give Belinda or Sheena in Light Grey a try. We love Olivia in Light Grey for that Judi Dench look, and Fiona in Medium Grey was stunning enough to make the cover of our latest catalog. (Have you checked that out, by the way? If you haven’t, now’s the time!)

Not sure which look is for you? Head to your nearest Envy Wigs retailer, and try a few on. And be sure to post photos of your faves to our Facebook page!

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Words of Wigdom
The secret to a perfectly natural look is a slightly imperfect part, says Designer and CEO, Alan Eaton. “Gently reposition strands along the part line or snip a few wispy pieces using manicure scissors—AND some restraint—for a slightly messy part that looks all your own.”
“Throughout my 20-year career, women’s comfort has always been at the top of my mind,” says Designer and CEO, Alan Eaton, whose Stretch Cap Technology hugs the perimeter while eliminating pressure points for maximum comfort.”
For first-time wig wearers, “The trick is to stay close to the color of your eyebrows,” notes Designer and CEO, Alan Eaton. If not, “then consider dyeing your eyebrows to match your chosen wig color.”
“Few people know that wigs can be styled just like natural hair—and that most hairstylists are happy to give your wig a custom cut,” says Designer and CEO, Alan Eaton. “Trimming bangs and shaping to your exact specifications can help make your wig indecipherable from your own natural hair.”
“The “Grey Hair, Don’t Care” trend—which saw women embracing their grey—is stronger than ever. And not just with the over-50 crowd. “Silver is chic, edgy and looks great on almost anyone,” says Designer and CEO, Alan Eaton, who offers nearly every EnvyHair™ and synthetic style in 3 multi-dimensional grey shades.”

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